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Follow-Up Email Sequence

ET
@Emma Thompson
• 4 days ago
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Create a 5-touch follow-up sequence after {{trigger_event}}.

Context

  • Prospect: {{prospect_info}}
  • Product: {{product}}
  • Previous Interaction: {{previous_interaction}}
  • Goal: {{goal}}

Sequence Structure

Touch 1: Day 1 (Within 24 hours)

Channel: Email

  • Thank them
  • Recap key points
  • Provide promised resources
  • Clear next step

Touch 2: Day 3

Channel: LinkedIn connection + message

  • Personalized connection request
  • Reference the conversation
  • Share relevant content

Touch 3: Day 5

Channel: Email

  • Add value (case study, guide, insight)
  • Not asking for anything
  • Keep the relationship warm

Touch 4: Day 8

Channel: Email

  • Check in on their decision timeline
  • Offer to help with internal selling
  • Address potential objection

Touch 5: Day 12

Channel: Phone/Email

  • Final structured attempt
  • Breakup email if no response
  • Leave door open

For Each Touch:

  • Subject line / Message opener
  • Full message (under 100 words for email)
  • Specific CTA
  • Alternative if no response

Breakup Email Template

If no response after sequence:

  • Acknowledge their silence professionally
  • Leave the door open
  • Provide easy re-engagement path

Variables 5

Trigger Event {{trigger_event}}
e.g., Demo call, Trade show meeting, Inbound inquiry
Prospect Info {{prospect_info}}
e.g., VP of Ops at a 500-person logistics company
Product {{product}}
e.g., Supply chain visibility platform
Previous Interaction {{previous_interaction}}
e.g., 30-min demo where they showed interest in reporting features
Sequence Goal {{goal}}
e.g., Schedule a technical deep-dive with their team