Competitive Analysis Report

DK
@David Kim
4 days ago
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Create a competitive analysis for {{your_product}} vs key competitors.

Your Product

  • Name: {{your_product}}
  • Category: {{product_category}}
  • Target Market: {{target_market}}

Competitors to Analyze

{{competitors}}


Analysis Framework

1. Competitor Overview

For each competitor:

  • Company snapshot (founded, funding, size)
  • Target customer profile
  • Market position
  • Key differentiators
  • Recent news/moves

2. Feature Comparison Matrix

Feature {{your_product}} Competitor 1 Competitor 2 Competitor 3 Feature A ✓/✗/Partial ... ... ...

Categories to cover:

  • Core features
  • Integrations
  • Pricing model
  • Support options
  • Mobile/platform availability

3. Pricing Analysis

Tier {{your_product}} Competitor 1 Competitor 2 Free ... ... ... Pro ... ... ... Enterprise ... ... ...
  • Value per dollar comparison
  • Hidden costs
  • Contract terms

4. Market Positioning Map

Describe positioning on 2 axes:

  • Axis 1: [Your choice - e.g., Price]
  • Axis 2: [Your choice - e.g., Feature complexity]

5. Messaging Comparison

How each competitor positions themselves:

  • Tagline
  • Key claims
  • Target persona
  • Tone of voice

6. Strengths & Weaknesses

For each competitor:

Strengths Weaknesses ... ...

7. Competitive Threats

  • Who threatens our position?
  • What strategies might they use?
  • Timeline of potential moves

8. Opportunities

  • Gaps in competitor offerings
  • Underserved segments
  • Feature arbitrage

9. Strategic Recommendations

  1. Differentiation opportunities
  2. Features to prioritize
  3. Messaging angles
  4. Segments to target
  5. Partnership opportunities

Variables 4

Your Product {{your_product}}
e.g., Promptlyb
Product Category {{product_category}}
e.g., Prompt management platform, CRM, Project management
Target Market {{target_market}}
e.g., SMB marketing teams, Enterprise developers
Competitors to Analyze {{competitors}}
List 3-5 competitors, one per line with brief description...