Competitive Analysis Report

User Prompt:

Create a competitive analysis for {{product_name}} vs key competitors. Output in markdown using the sections, tables, and headers below. Use a professional, objective, and neutral tone (avoiding bias as per guidelines), providing comprehensive yet concise coverage (aim for 1500-2500 words in textual content only, excluding tables, diagrams, and visuals which are integrated but not counted toward the limit). Base analysis on verifiable knowledge from your guidelines; note recent developments as general knowledge and recommend verification. Do not invent facts, include unrelated competitors, or speculate. If data is limited, note gaps and use available information. Include inline citations (e.g., [Source: Company Website, 2023]) and a 'Sources' section at the end. Focus only on the listed {{competitors_list}}, provided as a bulleted list of names.

Your Product

• Name: {{product_name}}

• Category: {{product_category}}

• Target Market: {{target_market}}

Competitors to Analyze

{{competitors_list}}

Analysis Framework

1. Competitor Overview

For each competitor, provide a snapshot (founded year, funding, employee size), target profile, market position, differentiators, and recent news. Use 2-3 paragraphs per competitor.

2. Feature Comparison Matrix

Create a table comparing features across {{product_name}} and {{competitors_list}}. Example row:

Feature {{product_name}} Competitor 1 Competitor 2 Competitor 3 Feature A ✓ (Full support) Partial (Basic only) ✓ ✗

Cover categories (add rows as needed): core features (e.g., user authentication), integrations (e.g., Slack, Google Workspace), pricing model (subscription tiers, freemium), support options (email, chat, phone), mobile/platform availability (iOS, Android, web).

3. Pricing Analysis

Create a table comparing pricing tiers. Example:

Tier {{product_name}} Competitor 1 Competitor 2 Free $0 (Limited features) $0 (Ads included) N/A Pro $29/mo $49/mo $25/mo Enterprise Custom $99/mo+ Custom

Follow with analysis: value per dollar (features vs cost), hidden costs (setup fees, overages), contract terms (minimum commitment, cancellation).

4. Market Positioning Map

Describe and visualize (text-based diagram if possible) positioning of {{product_name}} and competitors on two axes from {{positioning_axes}} (customizable comparison dimensions, e.g., price or complexity; default: Axis 1: Price (Low to High); Axis 2: Feature Complexity (Simple to Advanced), for perceptual mapping). Explain each placement in 1-2 sentences.

5. Messaging Comparison

Compare positioning: tagline, key claims (e.g., 'Fastest deployment'), target persona (e.g., SMBs vs enterprises), tone (e.g., innovative vs reliable).

6. Strengths & Weaknesses

For each competitor and {{product_name}}, use a table based on SWOT framework (Strengths, Weaknesses, Opportunities, Threats; focus here on Strengths and Weaknesses):

Strengths Weaknesses Strong integrations High pricing User-friendly UI Limited scalability

7. Competitive Threats

Identify threats to {{product_name}}'s position, potential strategies (e.g., price cuts), and timeline (short-term: 6 months; long-term: 2+ years).

8. Opportunities

Highlight gaps in competitors (e.g., missing AI features), underserved segments in {{target_market}}, feature arbitrage (identifying gaps in competitors' features and highlighting your product's unique bundled advantages to exploit those gaps, per system guidelines).

9. Strategic Recommendations

Numbered list:

1. Differentiation opportunities (e.g., emphasize superior support).

2. Features to prioritize in development.

3. Messaging angles to adopt.

4. Segments to target for growth.

5. Potential partnership opportunities.

Sources

[List key references, e.g., - Company X Website (accessed via training data up to 2023).]