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Landing Page Copy (PAS Framework)

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@Sarah Chen
• 4 days ago
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Write high-converting landing page copy for {{product_or_service}} using the Pain-Agitate-Solution framework.

Target Audience

{{target_audience}}

Core Pain Point

{{primary_pain_point}}

Unique Value Proposition

{{unique_value_prop}}

Deliverables

Above the Fold

  1. Headline (10 words max, pain-focused)
  2. Subheadline (benefit-focused, 15-20 words)
  3. Hero CTA button text

Pain Section

  • 3 specific pain points as bullet points
  • Each should resonate emotionally with the target audience

Agitate Section

  • What happens if they don't solve this problem?
  • The cost of inaction (time, money, stress, missed opportunities)

Solution Section

  • How your product solves the problem
  • Transformation they'll experience

Features → Benefits

List 3-4 key features, each with:

  • Feature name
  • Benefit (what it does for them)
  • Proof point (statistic, testimonial snippet, or social proof)

Social Proof Section

  • Testimonial format suggestion
  • Stats to highlight (users, results, ratings)

FAQ Section

3 common objections reframed as questions with answers

Final CTA

  • Headline
  • Button text
  • Risk reversal (guarantee, free trial, etc.)

Variables 4

Product/Service {{product_or_service}}
e.g., AI writing assistant for marketers
Target Audience {{target_audience}}
e.g., Content marketers at growing startups
Primary Pain Point {{primary_pain_point}}
e.g., Spending 10+ hours per week writing content
Unique Value Proposition {{unique_value_prop}}
e.g., Cut content creation time by 80% while maintaining your voice