Sales Discovery Call Script

ET
@Emma Thompson
4 days ago
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Create a discovery call script for selling {{product_or_service}} to {{prospect_type}}.

Product Context

{{product_context}}

Call Duration

{{call_duration}}


Call Structure

1. Opening (2-3 min)

  • Warm greeting
  • Agenda setting
  • Permission to ask questions

Script:
"Thanks for taking the time today, [Name]. Before we dive in, I'd love to understand [their situation] better so I can share only what's relevant. Mind if I ask a few questions?"

2. Discovery Questions

Current State (5 min)
  • "Walk me through how you currently handle [problem area]..."
  • "What tools/processes are you using today?"
  • "How's that working for you?"
Pain Points (5 min)
  • "What's the biggest challenge with [current approach]?"
  • "If you could wave a magic wand, what would you change?"
  • "How is this impacting [team/business metrics]?"
Quantify the Pain (3 min)
  • "How much time does your team spend on [task]?"
  • "What's the cost of [problem] to the business?"
  • "What happens if you don't solve this in the next 6 months?"
Decision Process (3 min)
  • "Who else would be involved in evaluating a solution?"
  • "What would success look like for this project?"
  • "What's your timeline for making a change?"

3. Brief Solution Overview (5 min)

  • Connect their pain to your solution
  • Share ONE relevant case study
  • Avoid feature dumping

4. Next Steps (2 min)

  • Summarize what you heard
  • Propose specific next step
  • Confirm action items

Objection Handling

Common objections for this product:
{{common_objections}}

For each, provide:

  • Acknowledge
  • Clarify
  • Respond with value

Red Flags to Watch For

  • Signs they're not a good fit
  • Questions to disqualify early
  • When to end the call gracefully

Variables 5

Product/Service {{product_or_service}}
e.g., Marketing automation platform
Prospect Type {{prospect_type}}
e.g., Marketing Directors at mid-market e-commerce companies
Product Context {{product_context}}
e.g., We help teams automate repetitive marketing tasks, starting at $500/month
Call Duration {{call_duration}}
e.g., 30 minutes, 45 minutes
Common Objections {{common_objections}}
e.g., Too expensive, Already using competitor, Need to involve more stakeholders