User Interview Script

DK
@David Kim
4 days ago
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Create a user interview script to learn about {{research_topic}}.

Research Context

  • Product: {{product_name}}
  • Interview Type: {{interview_type}}
  • Participant Profile: {{participant_profile}}
  • Duration: {{duration}}

Interview Script

Pre-Interview (5 min)

Introduction Script:
"Hi [Name], thanks for joining today. I'm [Your name] from [Company]. We're talking to customers like you to understand [topic]. There are no right or wrong answers—we're just trying to learn.

This will take about {{duration}}. Everything you share is confidential and will only be used to improve our product. Do you mind if I record this for notes? You can stop at any time.

Any questions before we start?"

Warm-Up Questions (5 min)

  • Tell me about your role at [company]
  • How long have you been using [product/doing this task]?
  • Walk me through a typical day

Core Questions (Main section)

Understanding Current Behavior

  1. "Tell me about the last time you [relevant task]..."
  2. "Walk me through your process step by step..."
  3. "What tools do you use for this?"

Pain Points
4. "What's the most frustrating part of [task]?"
5. "If you could change one thing, what would it be?"
6. "How do you currently work around that problem?"

Exploring Needs
7. "What would your ideal solution look like?"
8. "How would you measure success for this?"
9. "What would make you switch from your current approach?"

Specific to Research Topic
{{custom_questions}}

Probing Techniques

  • "Tell me more about that..."
  • "Why is that important to you?"
  • "Can you give me a specific example?"
  • "What do you mean by [their word]?"
  • "How did that make you feel?"

Closing (5 min)

  • "Is there anything else about [topic] we haven't covered?"
  • "Who else should we talk to about this?"
  • "Can we follow up if we have more questions?"
  • Thank them for their time

Interview Tips

  • Let silences happen (count to 5)
  • Don't lead the witness
  • Focus on past behavior, not hypotheticals
  • Note emotions, not just words
  • Avoid yes/no questions

Post-Interview

  • Debrief immediately
  • Note key quotes
  • Identify patterns after 5+ interviews
  • Share findings with team

Variables 6

Research Topic {{research_topic}}
e.g., How users discover and evaluate new tools, Onboarding experience pain points
Product Name {{product_name}}
e.g., Promptlyb
Interview Type {{interview_type}}
e.g., Discovery, Usability, Jobs-to-be-done
Participant Profile {{participant_profile}}
e.g., Marketing managers who use AI tools daily
Duration {{duration}}
e.g., 30 minutes, 45 minutes
Custom Questions {{custom_questions}}
Add 3-5 questions specific to your research topic...