Promptlyb

Instagram Caption Writer

SC
@Sarah Chen
• 4 days ago
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Write Instagram captions for a post about {{topic}}.

Post Details

  • Image/Video Description: {{image_description}}
  • Brand/Account Type: {{brand_type}}
  • Tone/Vibe: {{tone}}
  • Goal: {{post_goal}}

Caption Options (3 Versions)

Option 1: Short & Punchy

  • 1-2 lines
  • High impact
  • Works for carousel first slide
  • Strong hook

Option 2: Storytelling

  • Medium length (3-5 lines)
  • Personal/emotional angle
  • Narrative structure
  • Relatable moment

Option 3: Value-Driven

  • Educational/tips format
  • Bullet points or numbered list
  • Actionable takeaways
  • Authority building

Caption Elements

Hook Line

First line that appears before "...more"

  • Pattern interrupt
  • Question
  • Bold statement
  • Relatable truth

Body

  • Keep paragraphs short
  • Use line breaks
  • Easy to scan

CTA (Call-to-Action)

  • Comment prompt (question)
  • Save prompt (for later)
  • Share prompt (tag a friend)
  • Link in bio reference

Hashtag Strategy

  • 5-10 relevant hashtags
  • Mix of: Branded, Niche, Broad, Location (if relevant)
  • Place in first comment or after 5 line breaks

Emoji Usage

  • Match brand personality
  • Use sparingly (3-5 max)
  • Don't start with emoji
  • Use as visual breaks

Character Count

Each option with approximate length:

  • Short: ~100 characters
  • Medium: ~300 characters
  • Long: ~500 characters

Variables 5

Topic {{topic}}
e.g., Product launch, Behind the scenes, Customer win
Image/Video Description {{image_description}}
e.g., Photo of team celebrating, Product flat lay, User testimonial video
Brand/Account Type {{brand_type}}
e.g., SaaS startup, Personal brand, E-commerce fashion
Tone/Vibe {{tone}}
e.g., Professional but fun, Minimalist, High energy, Educational
Post Goal {{post_goal}}
e.g., Increase engagement, Drive traffic, Build community