Go-To-Market Strategy

Develop a Go-To-Market strategy for {{product_name}}.

Product Context

• Product Description: {{product_description}}
• Target Customer: {{target_customer}}
• Price Point: {{price_point}}
• Launch Timeline: {{timeline}}
• Budget: {{budget}}

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GTM Strategy Framework

1. Market Definition

Target Market:

• TAM (Total Addressable Market)
• SAM (Serviceable Addressable Market)
• SOM (Serviceable Obtainable Market)

ICP (Ideal Customer Profile):

• Company size
• Industry
• Tech stack
• Pain points
• Buying behavior

Buyer Persona:

• Role/title
• Goals
• Challenges
• Objections

2. Value Proposition

Core Promise: [One sentence]

Key Benefits:

1. ...
2. ...
3. ...

Proof Points:

• Metrics/results
• Social proof
• Testimonials

Competitive Differentiation:

• Why choose us over alternatives?
• Category of one positioning

3. Pricing & Packaging

Pricing Model: {{price_point}}

Tier Structure:

Tier Price Features Target Segment ... ... ... ...

4. Distribution Channels

Primary Channels:

• Direct sales vs self-serve
• Partners/resellers
• Marketplaces

Channel Mix:

Channel Effort Expected ROI Timeline ... ... ... ...

5. Marketing Strategy

Pre-Launch:

• Waitlist building
• Influencer seeding
• Content preparation

Launch:

• Launch platforms (PH, HN, etc.)
• PR strategy
• Paid amplification

Post-Launch:

• Content marketing
• SEO strategy
• Community building
• Paid acquisition

6. Sales Strategy

Sales Motion:

• Self-serve / Sales-assisted / Enterprise sales

Sales Process:

1. Lead generation
2. Qualification
3. Demo
4. Proposal
5. Close

Enable Sales With:

• Battle cards
• Demo scripts
• Objection handling

7. Success Metrics

North Star Metric: ...

Leading Indicators:

Metric Target Timeline ... ... ...

8. Launch Timeline

Week -4: ...
Week -2: ...
Launch Day: ...
Week +1: ...
Month +1: ...

9. Risk Mitigation

Risk Probability Impact Mitigation ... ... ... ...