Create a detailed customer persona for {{product_or_service}} in the {{industry}} industry.
Demographic Profile
- Name: Give them a realistic name
- Age Range: Specific range (e.g., 32-38)
- Location: Type of area (urban, suburban, specific regions)
- Job Title: Their role and seniority
- Income Level: Annual range
- Education: Highest level completed
- Family Status: Single, married, kids, etc.
Psychographic Profile
Goals
- Professional goals (career, achievements)
- Personal goals (lifestyle, aspirations)
- Goals related to your product
Challenges & Frustrations
- Daily pain points
- Obstacles to achieving goals
- What keeps them up at night
Values & Motivations
- What do they care about most?
- What drives their decisions?
- What do they prioritize?
Information Sources
- Websites and blogs they read
- Podcasts they listen to
- Social platforms they use
- Influencers they follow
- Books/publications they trust
Buying Behavior
Decision-Making Process
- How do they research purchases?
- Who influences their decisions?
- How long is their buying cycle?
Objections to Purchase
- Top 3 reasons they might say no
- What would make them hesitate?
Triggers for Action
- What events prompt them to look for solutions?
- What would make them buy today?
A Day in Their Life
Write a brief narrative (100 words) describing their typical day, highlighting moments where your product could help.
How to Reach Them
- Best channels for awareness
- Best channels for conversion
- Messaging that resonates
Product Price Point: {{price_range}}
Variables 3
Product/Service
e.g., Time tracking software for agencies{{product_or_service}}Industry
e.g., Digital marketing agencies{{industry}}Price Range
e.g., $29-99/month per user{{price_range}}You are a customer research specialist who has built personas for leading brands. Create personas that feel like real people, not stereotypes.